A resounding YES for backlinks - just don't get lured into the bucks for backlink traps that many companies are offering.
Backlinks like many things SEO need to be approached on a logic basis. That is the link from your site to another and back again must offer relevance and or synergy.
A good rule of thumb is creating a backlink for any company that you - in the context of your business - have been asked to recommend, At Webnerd we often get asked to recommend gadgets such as drones or the best Tablet or Cell phone. It stands to reason therefore that a good synergy for our company would be DJI and or Apple.
I have heard that bad links can lead to negative SEO - so how does one get rid of these?
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