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Trusted by clubs, associations, professional bodies & creators

Wingman — All-in-one membership management that actually helps you run your community

Automate billing, track members, sell events & merch, and gain real insights — without spreadsheets or late-night admin.

Billing & subscriptions
Invoices, reminders, and multiple plans.
Member CRM
Profiles, tags, communication history.
Events & bookings
Tickets, capacity, waitlists.
Reporting & exports
Revenue, churn, engagement metrics.

Wingman - Advanced Membership management

Webnerd's membership management platform - Wingman provides your company with the ability to expand your membership-based product or program in size, revenue, and/or scope while maintaining unit economics, member experience, and operational sustainability.

Key aspects:

Growth goals: increasing member count, recurring revenue, or average revenue per member.
Acquisition: scalable channels and strategies (paid ads, partnerships, content, referrals).
Retention & engagement: onboarding, value delivery, community, and lifecycle messaging to reduce churn.
Pricing & packaging: tiering, upsells, trials, and discounts that scale profitably.
Operations & tech: automating billing, access control, support, and content delivery to handle larger volumes.
Unit economics: ensuring customer acquisition cost (CAC), lifetime value (LTV), and churn remain healthy as scale increases.
Metrics: MRR/ARR, churn rate, LTV:CAC, ARPU, activation rate, cohort retention, and CAC payback period.
Risks & controls: dilution of value, support overload, infrastructure limits, and brand reputation—mitigated via automation, hiring, and phased rollouts.

Lifecycle messaging

Lifecycle messaging — targeted, timely communications sent to users or customers based on where they are in the customer lifecycle to drive activation, engagement, retention, and monetisation.

Key elements:

Purpose: move people to the next desired stage (e.g., activate trial users, reduce churn, encourage upgrades).
Stages covered: acquisition/welcome, onboarding/activation, engagement/use, retention/renewal, re‑engagement/reactivation, and win‑back/advocacy.
Triggers: time-based (day 1, week 2), behaviour-based (first login, feature use, inactivity), and milestone-based (anniversary, subscription renewal).
Channels: email, in‑app messages, push notifications, SMS, and transactional messages.
Content types: welcome/onboarding sequences, feature tips, product tours, usage summaries, upgrade prompts, renewal reminders, and personalised recommendations.
Personalisation & segmentation: tailor messaging by user persona, behaviour, product usage, plan, or lifecycle stage to increase relevance.
Measurement: activation rate, open/click rates, conversion/upgrade rate, churn rate, time-to-first-value, and cohort retention.
Best practices: map the lifecycle, define clear stage goals, use event-driven triggers, keep messages concise and value-focused, test variations, and automate with orchestration tools.
Alternative phrasing: lifecycle emails/flows, lifecycle marketing, or user journey messaging.

Why wingman?

Save time

Automate renewals, reminders, and payment retries so you can focus on members, not admin.

Know your community

Member profiles, tags, and engagement scores help you personalize outreach and grow retention.

One platform

Billing, events, merchandise, and reporting — all in one place with easy exports and integrations.

Membership manger

Compare Plans

Wingman Memberships 1k

R 1,782.00

per month

Wingman Memberships 3k

R 2,400.00

per month

Wingman Memberships 5k

R 4,435.00

per month
Active users up to 1000 up to 3000 up to 5000
Advanced CRM
Project manager
Lifecycle messaging
Finance
Events
Report builder
Business applications
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