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Online ads - SME

Option Description


Features

Minimum Ad spend5000 to 10000
Account Manager
No contracts
Monthly reports
Display Adverts:

Visual banner ads shown on websites and apps across the Google Display Network to build awareness and remarket to interested visitors.

Shopping:

Product listings for ecommerce that show price, image, and store info when people search for products; you manage bids using product feeds.

Limited
Video (YouTube):

Video ads shown on YouTube and across Google’s video placements to reach viewers and drive actions like views, clicks, or conversions.

App campaigns:

Ads designed to drive app installs or in-app actions using Google’s automation and app measurement (e.g., installs, registrations, purchases).

Discovery:

Native-style ads shown on Google feeds and surfaces (like the Discover feed) to attract users with interests aligned to your targeting.

Performance Max:

A goal-based campaign that uses Google’s automation to show ads across multiple channels (Search, Display, YouTube, Discover, Gmail) to maximize conversions.

Limited
Demand Gen:

Focuses on driving conversions using broad, interest/intent-based audiences across Google surfaces, often using engaging assets (images/video).

Limited
Local campaigns:

Helps drive in-store visits and local actions by promoting your business location information to nearby customers.

Smart/Local Services (where available):

For service businesses—shows ads tied to your service categories and area; typically emphasises lead quality and bookings.

False
Remarketing/YouTube audience targeting:

Reaches people who previously visited your site or watched your videos to bring them back and move them toward conversion.

False